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Mayor of Liverpool welcomes Mattel Play Liverpool

City Mayor welcomes Mattel Play! Liverpool

4th December 2015

The Mayor of Liverpool is welcoming the £1.5m investment by Heritage Great Britain PLC to bring Europe’s first Mattel® branded family entertainment centre to the city.

The success of the city’s visitor economy and Heritage Great Britain’s tourism experience were major factors in the global toy brand’s decision to choose the company as its partner and Liverpool as the destination.

Twenty-five new jobs will be created, 15 of them permanently, at Mattel Play! Liverpool which will feature Thomas & Friendsᵀᴹ, Bob the Builderᵀᴹ and Fireman Samᵀᴹ.

Owners and operators of the new attraction, Heritage Great Britain PLC, are proud of the company’s Liverpool roots and CEO Allan Leech said:

“We’ve been based at the Albert Dock for 15 years running iconic tourist attractions and award-winning destinations across the UK including Land’s End, John O’Groat’s. The Needles and Snowdon Mountain Railway.

Mayor of Liverpool, Joe Anderson OBE said:

“This investment by Heritage Great Britain PLC, working with such a famous children’s brand, shows significant confidence in the city region.

“I’m proud that it is a Liverpool-based company bringing what will be a world-class attraction to the city. We look forward to continuing to work with Heritage Great Britain to make Mattel Play! Liverpool a success and an attractive family-friendly addition to the city’s already thriving waterfront.”

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